Following our digital session that brung to participants best practices on digital distribution, monetising content and using data to optimise performance, you will find below a draft of our discussion during the days.

Members, feel free to ask more details or key ressources to info(at)bima.be.
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Programma :
Digital Distribution and Data Analytics: Growth Strategies for Independent Labels

Bevestigde namen:
NiKolaas de Belie – Head of Believe & TuneCore, Northern Europe
Benjamin Pruvost – Music Streaming & Digital Distribution Expert, IDOL – Head of label relation for 15 years.

BIMA SESSION #3

Digital Distribution & DataAnalytics
Growth Strategies for Independent Labels in Belgium (Benelux)

Objective: This session provides Belgian independent labels with essential information on digital distribution and the strategic use of data to improve market visibility and revenues. After an overview of digital distribution and the specifics of the Belgian market, we will take an in-depth look at the services a digital distributor can provide, from the digital supply chain to best practices for connecting with audiences on streaming platforms. The role of data in decision-making will be explored through discussions led by experts, giving labels practical tools to analyse performance, optimise campaigns and adapt content to changing trends.

Agenda

1. Introduction
   

• Moderator: Presentation of the panel and speakers.
• Round Table: Brief introduction of each participant, their role, and expertise.
• Panel Objectives: Overview of key topics: digital distribution, monetisation strategies, and data-driven insights.

2. State of Play: Digital Distribution in Belgium / Benelux
   

• Overview of Services: General presentation of Believe and TuneCore.
• BNL Market Analysis: Insights into the Belgian digital music market: market size, challenges for independent labels, segmentation of free vs. paid subscribers, platform preferences (e.g., Spotify, iMusique, Deezer).
• Challenges for Independents: Access limitations to tools like Discovery Mode and playlist integration hurdles.
• Key Points to covered:
  • Current trends in the digital music market in Belgium and Benelux.
  • The role of distributors on streaming platforms and general strategies for Belgian artists.

3. The Digital Distribution Supply Chain
   

• Digital Distribution Management: Best practices for optimising metadata (e.g., Believe Backstage) to enhance territorial reach.
• Relations with DSPs: Building strong connections with platforms like Spotify/ deezer / Apple Music to improve artist positioning and support from distributors like Believe. (what Believe do / What label do not)

 

• Key Points to covered:
  • Equip labels with tools and strategies to optimize their digital distribution chain,
  • increasing market impact and visibility.

 

4. The Importance of Data in Label Strategy

• Presentation by Benjamin Pruvost: The role of data analysis in strategic development for independent labels.
• Discussion with Benjamin Pruvost:

• • Why is data analysis crucial for labels?
  • Key data points to track to assess a release’s success.
  • Recommended tools and analytics for performance tracking & acting.
• Key Points:
  • Different types / meaning of data (metadatas, consumption, user’s behaviour, CRM / Direct to Fan …)
  • Avoid bias, misinterpretation; take the context into account

 

5. Using Data in Your Strategy
   

We provide participants with practical knowledge on incorporating data into their label’s development strategies.

• Performance Analysis: benchmark your data with the market, similar artists or labels

• • Examples: market shares territories & dsps
• Identify anomalies in your data
  • Examples: fix technical / legal problems, identify opportunities
• Real-Time Insights: Adapting release strategies and promotional tactics based on immediate audience responses.
  • Example: Assessing real-time performance of new releases to identify popular tracks and adjust promotions accordingly.
• 3rd party playlists strategy:
  • Example: identify and assess relevant indie curators playlists.
• Key Points:
  • guide labels toward a proactive and strategic use of data to better understand their market and maximise impact.