Following our previous Digital Distribution & Data Analytics session, we’re glad to invite you to the next step in this series.
This time, we’ll be joined by Pierre Niboyet for a focused session on a crucial topic: How to improve discoverability on streaming platforms and social networks.

Quand
Wednesday 10 December 2025 — 14:00 to 17:00

Waar
IMPALA – European Independent Music Companies Association
37/39 rue des deux églises
1000 Brussels – Belgium

Programme
14:00 – 17:00 // BIMA SESSION #3
Discoverability on Streaming Platforms and Social Networks
with Pierre Niboyet (MatchPlay, ex-Deezer, ex-music-tomorrow)

PLEASE CONFIRM YOUR ATTENDANCE BEFORE 05.12.2025

In our last session, we explored how digital distribution works, how DSPs operate, and how to use data to better understand performance and adjust your strategy.
This new session takes things further: we’ll dive into what actually drives visibility on platforms like Spotify and TikTok, how recommendation systems work, and how artists and labels can influence them through smart metadata, release planning and audience engagement.

Together, we’ll look at:

• how music discovery happens across editorial, algorithmic and external sources,
• what Spotify and TikTok analyse before and after a release,
• which behaviours and signals really matter for growth,
• how to build a consistent digital strategy that connects your music, your messaging and your community.

The goal is simple: give you practical tools, clearer benchmarks and a more concrete understanding of how to increase your visibility and strengthen long-term audience development.

Pierre Niboyet is an expert in marketing and development in the music industry. Founder of MatchPlay, he has been supporting artists, labels and tech companies with their digital strategy for nearly 10 years. He led the Expli-zik podcast, a benchmark for understanding the challenges of the music business, and contributed to the growth of the start-up Music Tomorrow, notably by signing the three major labels (Universal, Sony, Warner).
Former Head of Artist Marketing at Deezer, he developed innovative tools such as Deezer4Artists, while also working as a speaker (SXSW, MIDEM, etc.). Today, he continues his business development consulting work at Ctrl+Reach.