The report « Digital Marketing for Independent Record Labels – Part 1: Mastering Off-Platform Strategies » published by IMPALA & CMO in June 2025 provides practical guidance for independent labels on how to build sustainable marketing strategies beyond streaming platforms like Spotify or YouTube.

It focuses on cost-effective, scalable tactics for engaging audiences, increasing visibility, and creating long-term connections with fans. The report is relevant to labels of all sizes and includes expert insights from industry professionals.

IMPALA also hosted a related webinar on June 27, 2025, featuring Brey Baptista, Alison Lamb, and Sammy Andrews, where they discussed real-world applications of these strategies. Replay also available soon.

Call to action
BIMA members are strongly encouraged to request this important report directly by emailing info@bima.be