With this study the European Commission puts cultural diversity in front and centre, to learn more on how people discover cultural content online and about the impact of algorithmic recommendations and of other technologies on exposure to cultural and linguistic richness.

The study aims to understand the availability and accessibility of cultural content online and how content prioritisation practices, algorithm recommendations, and curation strategies influence exposure to cultural and linguistic diversity.

In the Belgian music sector, discoverability on streaming platforms is crucial to ensuring a diverse and thriving industry. Belgian Independent Music Association (BIMA) actively advocates for better visibility of local and independent artists. Without fair access to recommendation algorithms and playlist placements, independent music struggles to reach audiences, limiting cultural diversity and market opportunities. BIMA regularly encourages policymakers and platforms to implement measures that promote Belgian artists, ensuring a balanced and competitive digital music ecosystem.

The following survey is one important step in this study. We strongly hope that, in light of the conclusions of this study, concrete solutions will be implemented to significantly improve the visibility and opportunities for independent artists.

The study began in the summer of 2024 and is expected to conclude in September 2025.