Independent labels face a key challenge: how can you gain visibility on streaming platforms while competing with major label resources and opaque algorithms?

The next Digital Forward webinar, organised by CMU and IMPALA, will explore how independent labels can make the most of streaming platform tools to promote their releases effectively.

Hosted by Sam Taylor (CMU) alongside a panel of digital music experts, this session will:

• Debunk common myths about platform marketing

• Offer practical frameworks for leveraging distributor relationships and selecting the right tools

• Examine when human-curated playlists matter more than algorithmic ones

This event is designed to help labels move beyond hoping for playlist placements and build systematic, data-informed strategies for sustainable growth within the streaming ecosystem.

This webinar is part of the Digital Marketing for Independent Labels series. The first session, Mastering Off-Platform Strategies, is already available for members.