BIMA Digital Distribution Session // STEP III

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Following our previous Digital Distribution & Data Analytics session, we’re glad to invite you to the next step in this series.
This time, we’ll be joined by Pierre Niboyet for a focused session on a crucial topic: How to improve discoverability on streaming platforms and social networks.

Quand
Wednesday 10 December 2025 — 14:00 to 17:00

Waar
IMPALA – European Independent Music Companies Association
37/39 rue des deux églises
1000 Brussels – Belgium

Programme
14:00 – 17:00 // BIMA SESSION #3
Discoverability on Streaming Platforms and Social Networks
with Pierre Niboyet (MatchPlay, ex-Deezer, ex-music-tomorrow)

PLEASE CONFIRM YOUR ATTENDANCE BEFORE 05.12.2025

In our last session, we explored how digital distribution works, how DSPs operate, and how to use data to better understand performance and adjust your strategy.
This new session takes things further: we’ll dive into what actually drives visibility on platforms like Spotify and TikTok, how recommendation systems work, and how artists and labels can influence them through smart metadata, release planning and audience engagement.

Together, we’ll look at:

  • how music discovery happens across editorial, algorithmic and external sources,
  • what Spotify and TikTok analyse before and after a release,
  • which behaviours and signals really matter for growth,
  • how to build a consistent digital strategy that connects your music, your messaging and your community.

The goal is simple: give you practical tools, clearer benchmarks and a more concrete understanding of how to increase your visibility and strengthen long-term audience development.

Pierre Niboyet is an expert in marketing and development in the music industry. Founder of MatchPlay, he has been supporting artists, labels and tech companies with their digital strategy for nearly 10 years. He led the Expli-zik podcast, a benchmark for understanding the challenges of the music business, and contributed to the growth of the start-up Music Tomorrow, notably by signing the three major labels (Universal, Sony, Warner).
Former Head of Artist Marketing at Deezer, he developed innovative tools such as Deezer4Artists, while also working as a speaker (SXSW, MIDEM, etc.). Today, he continues his business development consulting work at Ctrl+Reach.

CONFIRM MY ATTENDANCE

Suppression de la déduction forfaitaire pour les revenus issus des droits d’auteur et des droits voisins - Waarom is deze maatregel problematisch?

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Schrapping van de forfaitaire kostenaftrek voor inkomsten uit auteursrechten en naburige rechten : Waarom is deze maatregel problematisch?

Vandaag hebben meer dan 39 organisaties die meer dan 100.000 makers in België vertegenwoordigen – waaronder BIMA – een officiële brief aan de regering gestuurd om een uiterst onrechtvaardige fiscale maatregel aan de kaak te stellen: de aangekondigde afschaffing van de forfaitaire aftrek op inkomsten uit auteursrechten en naburige rechten.

Deze beslissing vormt een directe bedreiging voor het economisch evenwicht van duizenden kunstenaars, auteurs en creatieve werknemers. Voor de overgrote meerderheid zijn auteursrechten geen instrument om hun inkomen te optimaliseren, maar een onzekere, onregelmatige en kwetsbare vergoeding die verband houdt met de exploitatie van een werk.

Met dit collectieve standpunt herinnert de culturele sector aan iets essentieels: kunstenaars zijn ook ondernemers die actief bijdragen aan de economische en culturele rijkdom van het land. Hen verzwakken betekent het hele creatieve proces verzwakken.

___________________

Aujourd’hui, plus de 39 organisations représentant plus de 100.000 créateurs et créatrices en Belgique — dont la BIMA — ont adressé une lettre officielle au gouvernement pour dénoncer une mesure fiscale profondément injuste : la suppression annoncée de la déduction forfaitaire sur les revenus issus des droits d’auteur et des droits voisins.

Cette décision menace directement l’équilibre économique de milliers d’artistes, auteur, autrices et travailleures de la création. Pour une grande majorité, les droits d’auteur ne sont pas un outil d’optimisation salariale, mais une rémunération aléatoire, irrégulière et fragile, liée à l’exploitation d’une œuvre.

Par cette prise de position collective, le secteur culturel rappelle une chose essentielle : les artistes sont aussi des entrepreneurs qui contribuent activement à la richesse économique et culturelle du pays. Les affaiblir, c’est affaiblir toute la création.

 

Lire le courrier / Version FRDe brief lezen / NL Versie

UMG/Downtown – EC will issue a formal objection

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The European Commission’s preliminary findings confirm that UMG’s proposed acquisition of Downtown raises serious risks for competition in Europe’s digital music market. IMPALA welcomes these conclusions and warns that the concerns go far beyond data issues, threatening market balance and cultural diversity. IMPALA and the independent sector are calling for strong regulatory action.

Read the full analysis

Strategic Primer : BANDCAMP

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Following the release of the last Strategic Primers (supported by Merlin) on Bandcamp a few weeks ago, IMPALA is organising his usual Q&A session with Music Ally on the 3rd December 16:00 CET / 15:00 GMT.
BIMA Members will be able to talk directly to the Music Ally team and ask questions regarding the content of the primers, discuss opportunities, best practical and strategic recommendations for independent labels.

Please send an email to info(at)bima.be to get the zoom link in order to participate to the session or get your copy of the Bandcamp primer.

Please find below all strategic primer alredy available (Spotify, Deezer, Amazon…) : https://impalamusic.org/strategic-primers/

 


IMPALA digital projects - Members' survey

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In 2025, IMPALA started a new co-funded work programme as an EU cultural network. As part of this work, we’re exploring ideas for new projects/research topics that respond to the fast-changing digital landscape. The objective is to identify emerging digital needs, tools, and opportunities within the independent music sector, and explore potential areas for new IMPALA’s research and education projects in digital.

Your input will help guide IMPALA’s next steps to ensure future projects are relevant and valuable to members. It will take you about 5 minutes of your precious time.

FILL THE SURVEY NOW

Record de la honte : betoging op 1 december!

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Respect Brussels — Pour une politique culturelle enfin gouvernée / Voor een eindelijk bestuurd cultuurbeleid

Depuis les élections régionales de 2024, la Région de Bruxelles-Capitale est privée de gouvernement de plein exercice. Cette impasse institutionnelle prolongée, désormais qualifiée de situation sans précédent à l’échelle internationale, empêche toute prise de décision structurelle.

Cette paralysie affecte directement les politiques culturelles : subsides, accompagnement des opérateurs, soutien à la création, infrastructures culturelles et emploi artistique sont durablement fragilisés.
Deze politieke stilstand treft de culturele sector rechtstreeks.

Respect Brussels est un collectif citoyen indépendant, réunissant Francophones et Néerlandophones, qui défend un principe fondamental :
Bruxelles mérite une gouvernance effective / Brussel verdient een werkbaar beleid.

Le collectif demande l’organisation immédiate d’un conclave bruxellois, afin de permettre la formation d’un gouvernement et la relance de politiques publiques essentielles, en particulier dans le domaine de la culture, pilier du dynamisme social, économique et démocratique de la Région de Bruxelles-Capitale.
Cultuur is geen bijkomstigheid, maar een kernopgave.

Manifestation citoyenne – 1er décembre à 12h, place Saint-Jean (près du Parlement bruxellois)
Burgerbijeenkomst – 1 december om 12u, Sint-Jansplein

Respect Brussels appelle l’ensemble des responsables politiques à assumer leurs responsabilités, afin de garantir à Bruxelles une gouvernance stable, respectueuse de son tissu culturel et de ses créateurs et créatrices.
Respect Brussels roept op tot politieke verantwoordelijkheid in het belang van Brussel en zijn culturele sector.

RESPECT BRUSSELS

IMPALA Annual Report 2025: A Year of Action for Europe’s Independent Music Sector

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IMPALA has released its 2025 Annual Report, highlighting a year rich in initiatives supporting the independent music community across Europe.

Key highlights include:

  • The launch of a new EU co-funded programme aimed at strengthening collaboration between independent labels and artists across borders.
  • The creation of the Weidenmüller Sustainability Fund, supporting independent labels in their ecological transition.
  • The start of the Artist Camp, a European initiative designed to empower independent artists through training and exchange opportunities.

The report also showcases the work of IMPALA’s Equity, Diversity and Inclusion (EDI) task force, and celebrates the 2025 Changemaker Award granted to MEWEM, a mentoring programme for women, trans and non-binary professionals in the music industry.

IMPALA reiterates its commitment to tackling structural challenges in the sector, including opposing excessive market concentration and advocating for fairer remuneration models in music streaming.

“We continue to ensure that independents can grow through smart fiscal incentives. As we defend vital routes to market amid the EU’s investigation of the UMG/Downtown case, IMPALA’s EU programme helps strengthen the sector by fostering collaboration, sharing knowledge, and supporting strategic growth »
IMPALA TREASURER, GEERT DE BLAERE
BOARD MEMBER OF BELGIAN ASSOCIATION BIMA

The report reflects an independent music sector that is dynamic, united, and focused on building a sustainable, inclusive, and innovative future.

READ FULL REPORT

Independent music leaders today published 100 Voices

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  • More than 100 business leaders and artist groups from across the independent music community have made fresh appeals to the European Commission on why the deal should be blocked.
  • Representatives from 20 countries, business leaders and artist groups have shared personal accounts to illustrate the threat this deal poses to their individual businesses
  • « 100 Voices » is a snapshot of the reason why those affected believe the deal should be blocked, adding further weight to over 200 business leaders who signed a joint letter in July, calling for an in-depth investigation into the acquisition.
  • Publication follows a meeting held on Thursday with the European Commissioner for Economy and Productivity, Valdis Dombrovskis, and independent music label CEOs and founders outlining their opposition to the deal.

Independent music leaders today published 100 Voices, a campaign with a clear message -Universal Music Group’s proposed acquisition of Downtown Music Holdings should be blocked.

The campaign site (www.blockthedeal.com) and publication showcase personal accounts from more than 100 business leaders in 20 countries, warning that the deal poses a serious threat to competition, diversity and fair access across the music industry.

Downtown Music Holdings operates a number of platforms and services that are relied upon by the independent music community, including world-leading distribution platforms FUGA and CD Baby, one of the world’s biggest royalty accounting services, Curve, and one of the largest independent publishing administration services, Songtrust, among others.

The publication was delivered yesterday in person to the European Commissioner for Economy and Productivity, Valdis Dombrovskis, where independent label founders and CEOs set out their case against the merger. The European Commission is currently conducting a Phase 2 investigation led by Dombrovskis. A final decision was set for December, but the deadline has now slipped into next year with the exact date still to be confirmed.

Martin Mills, Founder and Chairman, Beggars said: “We are now operating in an industry increasingly shaped by global corporations, whose dominance over digital infrastructure effects everything from artist visibility to revenue. This ongoing consolidation amounts to a systematic weakening of the independent sector’s ability to compete on fair terms.”

Bruno Roze, Founder/Artistic Director, I Love You Records said: “If Downtown’s services fall under UMG’s control, we fear higher costs, reduced access, and the loss of independence that small labels like ours need to survive. This deal risks creating a music ecosystem where one corporation controls too much of the infrastructure, leaving less room for diversity, innovation, and fair competition. For the long-term health of independent music, it should be blocked.”

Nacho García Vega, President, International Artist Organisation (the umbrella association representing featured artists’ rights) said: “Artists rely on a pluralistic infrastructure that reflects diversity in both ownership and access. Allowing UMG to consolidate control over a major independent player would move the industry further toward a two-tier system, where market dominance—not creative merit—determines visibility and success.”

Francesca Trainini, Vice President, PMI Italia said:“This is a crucial moment for the future of Europe’s music landscape. The Commission’s intervention shows these concerns are being taken seriously. The risks of reinforcing the leader and losing a big competitor are clearer today than ever before. Remedies would be ineffective in today’s music market. We trust the Commission will take the necessary steps to protect competition, access, and diversity across the sector.”

Birte Wiemann, Project Manager, Cargo Records Germany said: “When unchecked growth disrupts an ecosystem, diversity suffers. If UMG acquires Downtown, entire independent structures are absorbed, giving UMG new power over DSPs and data that weakens independents. The result is less diversity, morehomogenised output, and a cultural niche increasingly sidelined.”

Business leaders have already spoken out about the deal. In July, an open letterwas signed by over 200 founders, CEOs and business leaders at independent music companies and trade associations, alongside a further call from the European Composer Songwriter Alliance. Other groups have also raised concerns including managers, featured artists and independent publishers.

100 Voices showcases a sample of those who object, expressing in their own words why they believe the deal should be blocked. Independent music companies,artists and any other concerned groups who agree that the European Commission should block the deal are welcome to share their experiences and add their voice.


BIMA to Represent Belgium’s Independent Music Sector at WINCON 2025

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The Belgian Independent Music Association (BIMA) is pleased to represent its members at WINCON 2025, the Worldwide Independent Network’s annual global conference, taking place on October 15–16, 2025, in Sofia, Bulgaria.

Organised by WIN in partnership with ANMIP-BG and hosted by the SoAlive Music Conference, this 10th anniversary edition will bring together independent music leaders from over 40 countries to discuss key issues shaping the future of the global independent sector — including streaming, AI licensing, fair competition, and support for emerging artists and trade associations.

By attending WINCON 2025, BIMA reinforces its commitment to representing and promoting the interests of the Belgian independent music community at the international level, while contributing to collective efforts to build a fairer and more sustainable music ecosystem.

BIMA is honoured to take part in this milestone event alongside its international peers and partners within the global independent network.

WINCON2025 PROGRAM

Independent label and distributor survey 2025

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We invite members & all belgian independent labels & distributors to participate to this survey to be able to share data on the contribution of the belgian independent sector to the global recorded music market.

Please drop an email to info@bima.be when its done.

By completing this short survey, you’ll:

  • Receive a free copy of the final MIDiA report analysing the survey findings
  • Make sure your business and peers are represented in global research
  • Help shape how the independent sector is seen in 2025 and beyond

About Midia :

MIDiA is fielding its annual independent label and distributor survey. This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming economy, there has perhaps never been a more important time for this. In the survey, we ask about topics such as two-tier licensing, artist cut through, AI, catalogue and marketing.

Crucially, all of the data is treated as strictly confidential. We never share respondent level data with anyone and we only use the respondent level data to create the aggregate market figures. This means your company-level responses are not seen by anyone else.

MIDiA has fielded this survey for years now and have been trusted with their data by many hundreds of labels and distributors.

 

FILL THE SURVEY NOW

✳︎ BIMA at your service. Join today!

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