A Collective Letter for a Common Cause
The initiative began a few months ago when several Belgian music organizations united to send an open letter to Spotify. In this letter, they expressed deep concern about recent changes at Spotify Benelux, notably the dismissal of an editor with connections to the Belgian music scene and the disappearance of editorial playlists that showcased local talent.
BIMA and others organizations emphasized the need for greater attention to local repertoires, calling for the reinstatement of curators with an in-depth knowledge of the Belgian music landscape to serve as ambassadors for national talent.

Spotify Responds to the Belgian Music Industry’s Call: A First Step Toward Highlighting Local Talent

After this appeal, Spotify has responded positively by hiring a new curator dedicated to promoting Belgian talent. While this is an important first step, it should not be seen as a final victory. The Belgian music industry remains attentive and committed to ensuring that the collaboration with Spotify continues to improve moving forward.

A Promising Start
Ensuring that the curator understands the local scene is vital for the success of this initiative. The latest Ultratop rankings reveal that local and independent artists continue to struggle for visibility, with international acts dominating the charts.

Spotify and the Belgian music sector are embarking on a promising new chapter. The Belgian music industry will remain engaged and committed to ensuring that the relationship with Spotify continues to improve, striving for a more equitable representation of local music in the global streaming landscape.