Loud & Clear 2024 Spotify report reveal that European artists generated over $1.8 billion on Spotify, marking a 15% increase compared to the previous year. Belgian artists earned approximately €34 million from the platform, up 11%. Notably, over 80% of these revenues came from outside Belgium, highlighting both the international appeal of Belgian music and a lack of local visibility.

BIMA regularly emphasizes this imbalance and advocates for stronger support to improve the discoverability of Belgian artists within their own country. Despite reaching millions of new listeners and growing presence in user-generated playlists, local artists still struggle to gain traction on the Belgian market. BIMA calls on public authorities, platforms, and cultural stakeholders to work together in ensuring fairer exposure of Belgian talent in digital environments.